Mobile Shoppers: UK Consumers Turn to Mobile for Purchase Decisions
UK consumers are increasingly looking for time-efficient ways to make their everyday and occasional purchases. Now new research has revealed that mobile devices have become the shopping method of choice for just under half (46%) of consumers. The findings come as part of the UK Mobile Path-to-Purchase Study, conducted by location ad platform xAd and […]
Mobile Online Sales see Massive Boost Across Christmas Period
Mobile online sales throughout the Christmas and New Year period saw a massive boost, with customers turning to e-commerce at every opportunity. Boxing Day sales on more than 200 websites were measured by commerce platform provider IBM, who found a 40.4% boost in sales compared to the same day a year earlier. This is despite […]