First Premier Prepaid Mastercard Sales Increase by 230% | Prepaid365

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22 September 2011

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Rise attributed to Product Value, Social Media Presence & Affiliate Programme

Sales of the First Premier Mastercard® Prepaid Card, one of the UK’s best value pay monthly prepaid Mastercard cards, have gone through the roof with a 230% increase in sales having been recorded in the 4 week period since the launch of the new First Premier Prepaid website.

A general spend prepaid Mastercard, the First Premier prepaid card was launched earlier this year by award winning prepaid programme manager, Payment Card Technologies. A new pay monthly pricing tariff was released in July 2011 along with a new website and was supported with the launch of the First Premier affiliate programme and social media channels engaging web publishers and consumers, respectively.

Amit Sharma, CEO of leading marketing consultancy Emotion Associates commented “these are extremely encouraging signs and the increase in sales can be attributed to a number of things. The new website launch has definitely added value and the launch of the affiliate programme has meant that there are more publishers, entrepreneurs, and site owners than ever before promoting First Premier prepaid cards to their visitors, consumers and clients. Furthermore, First Premier are also making excellent use of social media channels like Twitter and Facebook to interact with their followers and fans and have increased their online presence significantly. However, the bottom line is that consumers have a better understanding of prepaid cards and their benefits and they recognise good value when they see it and that is where the First Premier prepaid Mastercard really stands above the rest.”

In a recent comparison of the UK’s leading pay monthly prepaid cards conducted by Prepaid365, UK’s leading prepaid comparison site, the First Premier prepaid card scored highly to demonstrate that not only are pay monthly prepaid cards cheaper to use than Pay As You Go prepaid cards for regular users but also that the existing tariff could save consumers £5 or more in comparison to other pay monthly prepaid cards.

Some of the features which make the First Premier prepaid card an excellent payment card for everyday use are as follows:

  • Low monthly fee of £1.00.
  • FREE UK retail transactions.
  • Low fixed fee ATM withdrawals of £1.00
  • Low 2.00% FX fee for usage abroad.

The First Premier Prepaid card is backed by Mastercard and can be used in-store, online and over the phone to make purchases and withdrawals wherever Mastercard Acceptance Mark is shown; that means over 30 million retail locations and 2 million ATM’s worldwide. It is an excellent alternative to credit cards for bad credit and provides a great alternative to your bank account. It can be used in various ways for daily purchases, as a Travel Money Card for holidays, a money transfer card for sharing money with friends and family or simply as a prepaid credit card for budgeting and staying in control. Find out more at

Mastercard is a registered trademark of Mastercard International Incorporated. The Card is issued by Newcastle Building Society (“NBS”) pursuant to licence by Mastercard International Inc.  NBS is authorised and regulated by the Financial Services Authority as an issuer of e-money (registration no. 156058)

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