Kalixa Wins Best Newcomer Award at Prepaid365 Awards 2011 | Prepaid365

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4 April 2011

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Prepaid365, the UK’s leading prepaid card comparison site, today announces Vincento Payment Solutions’ Kalixa® prepaid Mastercard as the winner of its ‘Best Newcomer Prepaid Card’  at the Prepaid365 Card Awards 2011. The Prepaid365 Awards recognises the best in class prepaid card providers in the UK across a wide range of categories, such as money transfer, travel, payroll, gaming, general spend, online shopping and youth.

Vincento has strived to deliver a market leading product with its Kalixa® card – ensuring that the Kalixa® prepaid Mastercard represents the best lifetime value for its customers.

Suresh Vaghjiani , head of Product Management at Kalixa®, continues: “We are delighted that consumers voted for us as the ‘Best Newcomer Prepaid Card’ at the Prepaid365 Awards. It means a lot to us because these awards are about consumer choice. We are grateful for all the hard work put in by Prepaid365, educating the consumer and championing the prepaid industry as a whole. It’s fantastic to be recognised for what we’ve achieved in Kalixa’s first full year and we couldn’t have done it without listening to our cardholders. As a direct result of customer dialogue, last year we restructured our fees so that after an initial card fee of £4.95, Kalixa® can be used with no subsequent fees or charges whatsoever, including foreign exchange fees. This makes the Kalixa® prepaid Mastercard the best-value way to spend at home and abroad. We look forward to bringing our cardholders further innovations in 2011.”

Amit Sharma, CEO of prepaid marketing consultancy Emotion Associates and the founder of Prepaid365 said: “Consumers voted in their masses for the Kalixa® prepaid Mastercard as the best newcomer in 2010-11 in what was an extremely competitive category with numerous big brand launches over the last 12 months. The Kalixa® prepaid Mastercard is a worthy winner as it launched with an excellent value proposition to start with and then responded quickly to consumer feedback to make it even better. I suspect this is the first of many awards for the Kalixa team – so watch this space.”

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