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21 July 2014

Mobile Shoppers: UK Consumers Turn to Mobile for Purchase Decisions

UK consumers are increasingly looking for time-efficient ways to make their everyday and occasional purchases. Now new research has revealed that mobile devices have become the shopping method of choice for just under half (46%) of consumers. The findings come as part of the UK Mobile Path-to-Purchase Study, conducted by location ad platform xAd and […]

3 January 2014

Mobile Online Sales see Massive Boost Across Christmas Period

Mobile online sales throughout the Christmas and New Year period saw a massive boost, with customers turning to e-commerce at every opportunity. Boxing Day sales on more than 200 websites were measured by commerce platform provider IBM, who found a 40.4% boost in sales compared to the same day a year earlier. This is despite […]

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